Cannier Winter Commuting: Commute Smart Week 12-18 November
Commute Smart Week is all about clever approaches to working and living better, in particular during the winter months.
It encourages both employers and employees to review working practices and decide on changes that can be made, with particular emphasis on staff safety when travelling to and from work.
Most accidents happen on a Friday
According to Workwise, studies show that more accidents occur on a Friday between 4 and 6pm than at any other time, increasing by 20% in the winter.
The week is an opportunity for businesses and staff to ask whether all of the journeys staff are taking are essential journeys; looking at things like:
Staggered start and finish times
Virtual meetings by telephone or online conferencing
Alternatives that deliver benefits in terms of health, fitness and well-being
How much does commuting by car really cost?
Are costs associated with car journeys affecting your businesses bottom line? Last month research by transport data company Inrix revealed that traffic jams are costing the UK economy around £9 billion a year.
Look around you when you are driving, how many cars have just one occupant? Driving on your own is an expensive option.
A daily 40-mile commute by car costs around £1500-2000 per year, to say nothing of the wear and tear on your vehicle.
Car sharing, walking or biking are all ways of reducing your costs, even if you don’t do this every day.
Replacing car journeys with cycling and walking
Cycling and walking are two great ways to get to and from work. The physical exercise involved relieves stress, improves fitness and helps you sleep better.
Advice from British Cycling, in a series of videos aimed at improving commuter cycle confidence includes tips on:
Observing your position on the road
Wearing high visibility clothing
Lights on your bike (including side view for intersections)
Lights on your body
Cycling UK has some great advice on choosing the right clothing and how to use layering to keep warm (without getting too hot!) while commuting by bike during winter.
Encourage Smarter Commuting alternatives in your workplace
Taking part in a challenge is a good way to engage staff in the first instance and forms part of a more structured approach to benefits being achieved and maintained over a period of time.
In addition to more active travel choices, travelling by public transport – buses and trains - can be a safer option for some people who might be unsure about travelling in inclement weather, plus it reduces the traffic on the road at a time when accidents are more likely, improving road safety too.
STEP 1: Join our Commuter Challenge:
This week long challenge will reward employees for trying a more sustainable mode of travel during the week.
Reduced car parking demand
Tackling both on and off site congestion
Promoting health and stress reduction and reducing absenteeism
Reduced staff downtime
A healthier happier workforce
Cost savings for employees
Possible time savings for employees
This can be a change for just one day or the entire week and the challenge benefits both employee and employer.
During the sign up process, our Travel Advisors will be on hand at your business to help employees plan their commute to work so they can see the realistic options available. After the week is over we can provide data including CO2 savings, sustainable miles travelled (by mode) and reduction in single occupancy vehicles.
This challenge can complement current business travel plans and is a way to kick start a more sustainable ethos within your company.
Alternatively, taking part in Love to Ride’s Winter Wheelers event is a great way to encourage cycling in your workplace.