Bike Week organisers promise a bike to be won every day
Tees Valley residents are being invited to get on their bikes and log their rides on the Love to Ride website for Bike Week, the national cycling awareness raising week, running from 9-17 June, with the aim of encouraging everyday cycling for everyone. Just a ten-minute ride is all it takes to join the movement.
Each year over half a million people join events, rediscover cycling and rethink everyday journeys by switching to cycling as a greener, convenient way to get around.
Love to Ride has partnered with Let’s Go Tees Valley, the area’s sustainable transport programme, in a bid to bring cycling to a wider audience.
During Bike Week, everyone in Tees Valley is eligible to be entered into a prize draw win a bike a day and other fantastic prizes for riding and encouraging others to take to two wheels.
Taking part in Bike Week on Love to Ride Tees Valley is simple: register at lovetoride.net/teesvalley and record your rides during Bike Week.
To make it even easier, many common cycling apps such as Strava and MapMyRide can be linked to your Love to Ride profile and rides will be logged automatically.
Points can also be earned for encouraging others to take part, so you can share your love for cycling and even more people can get involved. Provided you also log a ride yourself during Bike Week, this will enter you into the draw for a European city break.
Georgina Burke, Marketing and Communications Officer and Love to Ride Champion at Let’s Go Tees Valley, said that organisations should sign up to Love to Ride because, “Cycling is for everyone, not just people wearing lycra!. Using a bike to get to the shops, to school or work should be as easy as driving, and we think that the Love to Ride programme is a great way to get more people back in the saddle. The website is simple to use and the prizes are fantastic.”
Bike Week is a great opportunity for local workplaces to build their teams for the main Love to Ride Tees Valley event, Cycle September, when they can take part in a friendly competition with similarly sized organisations locally, nationally and – for the first time this year – globally.