Promotional image for October is Walk to School Month

October is Walk to School Month

October is Walk to School Month and Tees Valley kids are telling parents and carers that they want to get out of the car and walk more.

In the spring Let’s Go Tees Valley invited five primary schools from across Tees Valley to make a radio advert promoting the benefits of walking to school. These radio ads are now available on the Let’s Go Tees Valley website to hear what our children have to say.

The pupils at Red Hall Primary School in Darlington, Eskdale Academy in Hartlepool, Caldicotes Primary Academy in Middlesbrough, Skelton Primary School in Redcar & Cleveland and Roseberry Primary School in Stockton-on-Tees spent the day working with professional radio producers from Bauer Media to record and create public service announcements encouraging parents and carers in the Tees Valley to walk to school.

The campaign built on a parent and carer survey carried out by the Department for Transport funded project earlier this year. 90% of parents/carers surveyed felt that more active ways to travel, including walking, cycling, scooting or using public transport to school are the best for getting to school. Respondents specifically stated health benefits and uninterrupted time spent with their children as key benefits to going car-free for the school run. 

The radio spots that the children created are being broadcast on TFM radio and are available also to hear at www.letsgoteesvalley.co.uk/teesvalleykids.  

Cllr Stephen Harker, Tees Valley Combined Authority cabinet lead for transport, said: “Walking to school keeps children active, it’s free and can give parents more quality time with their children. It’s great that the children themselves are getting involved in pushing that message and Walk to School month.

“We’re doing our part to get our young people moving by giving pedestrian training to students and working with schools on a junior road safety officer scheme to make it as safe as it is good for you.”  

If you can’t walk to school every day, we suggest walking once or twice a week and finding the safest route to school, so that when children are ready to go to secondary school they are prepared to walk independently and safely.

“The health and wellbeing of our children is a high priority. Walking to school gives us the chance to spend time with our children, teach them about road safety while improving their health, as well as making our environment better for everyone.” said Ms J Davidson, Headteacher Red Hall School, Darlington.

In conjunction with the radio ads; the children also created artwork showing why walking to school can be healthier and more fun than taking the car. Their artwork was then used to create a poster for each school and was showcased in digital display billboards across the Tees Valley, and can be also be seen at www.letsgoteesvalley.co.uk/teesvalleykids

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